Runners who live in or near Gallatin, TN and enjoy running within historic Gallatin, on the beautiful Town Creek Greenway, and throughout the many paths of Triple Creek Park near the Gallatin Civic Center are invited to join the new community of runners. 

>>> Join us on FACEBOOK:
https://www.facebook.com/groups/304998240741829/

>>> Connect with us on STRAVA:
https://www.strava.com/clubs/Run-Gallatin

#RunGallatin

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Bowen Digital is so very excited to come alongside Chris Keseling, CK Health & Fitness to support his digital marketing efforts with a geo-targeted Search Engine Optimization (SEO) plan & implementation by leveraging a hyper-local approach to SEO in order to help his brand become prominently positioned within the Search Engine Results Page by users within his immediate vicinity as well as those near the surrounding metropolitan area.

Chris is a personal fitness trainer and holistic health & wellness coach serving the Columbia, TN providing certified holistic health coaching & fitness training tools in-person or online to individuals and groups interested in their working toward a healthier lifestyle.

The post Client Spotlight: CK Health & Fitness with Chris Keseling (Personal Trainer & Holistic Health & Nutrition Coach) appeared first on Bowen Digital.

Bowen Digital celebrates with Gateway Worship the release of the new studio single, “Give Me Your Peace”

Gateway Worship is a collective of worship leaders, musicians, songwriters and others committed to leading the church body into a place of intimate worship and an understanding of the power of the word of God expressed in music.

LISTEN to “Give Me Your Peace’

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Bowen Digital welcomes Browns Crossroads Publishing!

With Christmas just around the corner, Browns Crossroads Publishing is thrilled to launch the NEW Christian Mindfulness Journals. These great little notebooks are sure to help you capture those moments of gratitude occurring during the day…and throughout the year.

The post New Christian Mindfulness Journals from Browns Crossroads Publishing appeared first on Bowen Digital.

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Tune in on November 18 for the launch of WHAT WERE YOU THINKING? with John Ortberg, a weekly podcast available on Apple Podcasts, Spotify, and all major podcast providers.

Host John Ortberg joins leaders in business, nonprofit, faith, and more as they trace the guest’s journey to the pivotal thought that changed their lives. Early guests include Ron Johnson, creator of the Apple Store and CEO of Enjoy; Nancy Duarte, bestselling author and principal of the Duarte communications firm; and Jonathan Reckford, CEO of Habitat for Humanity.

The post NEW! “What Were You Thinking?” with John Ortberg Podcast appeared first on Bowen Digital.

SIL International is a faith-based nonprofit organization currently involved in over 1,660 active language projects, representing 1.07 billion people in 162 countries.

Bowen Digital is so very excited come-alongside SIL International to support the team on some new digital initiatives as they serve language communities worldwide, building their capacity for sustainable language development, by means of research, translation, training and materials development.

More to come!

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As one of the original pioneers of T-Shirt Evangelism, Kerusso set the standard and is today the leading producer of Christian T-Shirts. And while Christian-messaged T-Shirts are the primary way that Kerusso fulfills this mission, the company also produces other products carrying the Christian-faith message, which includes: hats, hoodies, accessories, and gifts.

The post Bowen Digital Welcomes Kerusso Christian Apparel appeared first on Bowen Digital.

GraceCityIrvine.com – a church in Irvine, CA makes preparations for their August 5th Grand Opening following a successful move to the congregation’s newest location, which resulted in such a large growth of their children’s ministry and the need for a larger space.

Grace City Church is a multi-ethnic church focused on exposing Irvine, CA to the grace of Jesus Christ as they make disciples that make disciples.

HopeAlive.jp – a new church plant in Japan recently launched their new website which will become their online presence to the people of Japan.  Hope Alive is a bi-lingual gathering of people to celebrate, sing, and be encouraged as they grow to know God and grow in relationship with Him.

The post Congratulations to Our Clients : GraceCityIrvine.com & HopeAlive.jp appeared first on Bowen Digital.

Amidst the flurry of updates and reports of the many algorithm changes that arrive into my inbox each week, I try to remember to take a breath and remain calm enough to remind myself that – at the core- keywords still remain the key on-page SEO elements. ?Keywords are the pieces of the SEO equation that inform the search engines to know what the webpage is about.

Search engines need to know the keywords because users enter these phrases?into a search engine’s search field, and the search engines then present a list of website options that best respond to the users’ search queries.

Search engines use these keywords to determine the context of the web page. Then combining the various calculations of its algorithm, the search engine determines the placement of the website page within users search engine results pages.

So, how do I use keywords for SEO?

While I have not stumbled upon the secret sauce – that magic number for keyword density, I have been able to successfully test and confirm the following seven (7) on-page locations to be very effective in helping my clients’ websites to appear prominently within the search engine results page (SERP).

Recommended Keyword Density Formula:
7 Places Where I Put Keywords For SEO

1. The page URL.
   This digital address of the page is key. When the search engines crawl the XML sitemap of a site, the text within the URL is the first element analyzed. As brands?include the keywords and phrases into the permalink of the webpages’s URL, they help the search engines immediately get an idea of the content contained within the page.

Example:?? www.YourDomain.com/keyword-placed-here

2. Page Title (title tag)
   I have found this to be the most influential placement for my targeted keywords and phrases.One of my clients had recently achieved great positioning when their website moved from page 5 to page 2 within the SERP in just two weeks of the website’s update. Then,?a?miscommunication between the website team members cause the title tag to be adjusted. This change caused the website to drop to page 7…in two days!TWO DAYS!
   
   Immediately, the team reset the on-page title tag. ?Unfortunately, the update took another month before the website finally returned to their page 2 position. ?So yes, the page’s title tag is quite important in keyword/phrase placement.

I typically work to keep the character length between 50 – 60 characters.

3. Meta description
   While the page’s description does not directly impact the search engines positioning of your site within the search engine results page, this meta description is key in communicating to users from the SERP.This area succinctly details the content of the page, and this description helps the users make the decision whether to click the link. ?Then once on site, the user will immediately know whether the description accurately definted the page’s content. If not, the user will likely will negatively impact a search engines rank of your website.

I typically work to keep the character length of the description between 50-149 characters.

4. Headline (header tags: <h1/>, <h2/>, …<h6/>)
   Within the online structure of you webpage, the header tags help users preview the organized outline of the webpage’s content. Similarly, the headers (header tags) communicate an organized flow of content to the search engines crawling the site.These tags have been seen to remain pretty influential in terms of on-site SEO.

5. Body Content/Post (verbatim & semantic/)
   This main part of your webpage provides you the opportunity to integrate various forms of your targeted keywords and phrases as you present the helpful insights, the verified research, or significant thought leadership of your brand. While I am not a proponent of keyword stuffing, I do believe that there is further opportunity to include various forms of your keywords in on-page communications.

6. Image Alt Tags
   For any images contained within this page, please do consider the integration of the keyword/phrases into the image’s position, such as:

* save original image file using keyword or keyword variation
* naturally integrate the keyword phrase into the image title and image alt-tag

7. Anchor Text Links
   Providing outgoing links to authority websites is good way to build your online authority as one show shares valuable resource and content. Keywords within the anchor-text links does well to accurately communicate the off-site content for which you are directing your readers.An example could include:
   “Go Fish Digital offers an in-depth tutorial on how to pull a target’s specific GPS coordinates into your queries .” via ?Aleh Barysevich, 17 Ways to Get Localized Search Results After Google Killed its Location Setting

So as you can see, my goal throughout the keyword placement is to provide the best, informative user experience using targeted keywords and phrases naturally and authentically without appearing forced. The competition can be fierce. Your ability to exercise good keyword research and keyword placement will be key to your success.

RESOURCE:
Yoast plugin for WordPress is an SEO tool that provides you an ‘All in One’ SEO solution. Even if you are just starting to optimize web pages, you’ll find great value in Yoast and its ease in giving you the green light when you page is optimized to its fullest.

Image Credit via Creative Commons
Wikimedia
Author: Mohabbot

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How to Increase Your Blog Traffic |  Content Marketing

The topic of content marketing continues to grow in popularity; and for good reason, you will discover the content that you provide on your blog will be the key to your blogging success.  Your website and blog must deliver valuable content for your readers.  Content marketing can be viewed as the water that leads readers to your blog to quench their thirsts.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to reach and attract your clearly defined audience.

A few content marketing ideas worth considering to increase your blog traffic:

• Ask your current readers to suggest topics that they would like you to add to your blog:
  • add surveys to capture their anonymous data
  • post your question as a blog post to get their thoughts in the comment section
  • add the question to your blog’s social media profiles to solicit your audience’s thoughts
• Repurpose popular content.  Create a new blog post that features the top 5-10 read articles and simply communicate that out to your audience (tweet, Facebook, email), such as:

Our Top 5 Article Read This Year [insert hashtag & shortened hyperlink]

• Compile 5-10 quotes from your previously published content into provocative tweets that includes: 120 characters, popular hashtag, and shortened URL that can direct new readers to your blog article.  Be sure to include any “.@mention” to identify the quote source in order for him and his audience to see the tweet.  Additionally, you may want to:
  • Create a blog post to feature these provocative tweets and add the Tweet This functionality in order for readers to easily click to tweet directly from your blogpost.
  • Add them to your social media content calendar in order to begin sharing them during your designated time period
• Write a selection of posts that feature key industry statistics or significant research that your readers would find interesting enough to share on their social media profiles.
• Provide a non-argumentative commentary regarding a hot topic in your genre.  Is there a current event or controversy that impacting your readers that you can share some insight or perspective?
• Engage your readers:
  • Invite your readers to submit a guest post for your blog on a specific topic/series.
  • Ask your readers to submit videos or images based on a key question or topic.  Select the best ones and create a blog post or series of posts around your users generated content.
• Create a “Top 10” resource list specific to your writing niche and share the lists with your readers, who will likely share with their social media audiences.  i.e.
  

Top 10 Books to read this year
Top 10 Companies…
Top 10 Online Tools….
Top 10 Influencers…

• Consider product & resource review opportunities.  Looking for a great value-add to provide your readers?  You should consider reviewing products and resources related to your core topic(s).  Your audience will find this informational content & your recommendations very helpful.
  • Your marketing opportunities within this area can include:
    • Connecting with book publishers.   A number of book publishers already have established blogger communities to review their new releases.
      • Do your research to find out which publishers you would like to be connected
      • Go ahead and selected 2-3 books/products to review and review them
      • Then – forward website links of those reviews to the publishers marketing teams along with your interest in being added to any new review opportunities that may become available.  These review opportunities provide you great content for your site while also positioning you as a leader within your niche market.  As you begin to review products, you will likely be contacted by other publishers and offered additional review opportunities for their products.
    • Searching for other blogger who have reviewed similar products.
      • Enter:  http://www.google.com/blogsearch
      • Enter the search terms followed by the 2 words:   book review (or product review, whichever is most applicable)
      • For example:   “best task management” product review.  This will provide you a glimpse of similar blogs like yours and the examples of products that they have reviewed on their websites.

Though there are so many more content marketing opportunities to grow your readers naturally and authentically, I do trust these initial ideas are helpful to at least get your started.

Blogging can become whatever you would like it to become for you and your family.  I personally know of some bloggers who have created a substantial revenue stream from their blog.  They are able to write and post content full-time.  Other bloggers I personally know simply choose to work part-time on their blog.  Then there are others like me, who simply blog as a hobby and repository of  thoughts, ideas, and notes on pertinent topics of interest.

Whatever your goals may be, please keep me posted how things go with your work.

All the best!

Part 1:  SEO Techniques
Part 2:  Build Relationships

image credit: Creative Commons via http://expertpcz.blogspot.com

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